/* =========================================================
   [BRAND] — shared stylesheet
   Aesthetic: calm, editorial, dignified. The opposite of
   sales-bro. Paper background, warm ink, single saffron accent.
   ========================================================= */

:root {
  --paper:      #F3EEE4;
  --paper-deep: #EAE3D5;
  --ink:        #1A1613;
  --ink-soft:   #4A433B;
  --ink-faint:  #8A8074;
  --line:       #D8CFBE;
  --accent:     #A85D1E;   /* saffron / ochre */
  --accent-hi:  #C6792E;
  --green:      #2C4537;   /* sparingly used */
  --maxw:       1180px;
  --gutter:     clamp(20px, 5vw, 64px);
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }

body {
  font-family: "Hanken Grotesk", system-ui, sans-serif;
  background: var(--paper);
  color: var(--ink);
  font-size: 17px;
  line-height: 1.6;
  font-weight: 380;
  -webkit-font-smoothing: antialiased;
  position: relative;
  overflow-x: hidden;
}

/* faint paper grain */
body::before {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 1;
  opacity: 0.04;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

::selection { background: var(--accent); color: var(--paper); }

/* ---------- typography ---------- */

h1, h2, h3, h4 {
  font-family: "Fraunces", Georgia, serif;
  font-weight: 380;
  line-height: 1.04;
  letter-spacing: -0.01em;
  color: var(--ink);
}

.serif { font-family: "Fraunces", Georgia, serif; }

.kicker {
  font-family: "Hanken Grotesk", sans-serif;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--accent);
  display: inline-flex;
  align-items: center;
  gap: 0.6em;
}
.kicker::before {
  content: "";
  width: 26px;
  height: 1px;
  background: var(--accent);
  display: inline-block;
}

.lead {
  font-size: clamp(1.05rem, 1.6vw, 1.28rem);
  color: var(--ink-soft);
  line-height: 1.55;
  max-width: 56ch;
}

a { color: var(--accent); text-decoration: none; }
a:hover { color: var(--accent-hi); }

.wrap {
  max-width: var(--maxw);
  margin: 0 auto;
  padding-left: var(--gutter);
  padding-right: var(--gutter);
  position: relative;
  z-index: 2;
}

/* ---------- buttons ---------- */

.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.6em;
  font-family: "Hanken Grotesk", sans-serif;
  font-size: 0.95rem;
  font-weight: 600;
  letter-spacing: 0.01em;
  padding: 0.92em 1.5em;
  border: 1px solid var(--ink);
  background: var(--ink);
  color: var(--paper);
  border-radius: 2px;
  cursor: pointer;
  transition: transform .25s ease, background .25s ease, color .25s ease;
}
.btn:hover { background: var(--accent); border-color: var(--accent); color: var(--paper); transform: translateY(-2px); }
.btn .arw { transition: transform .25s ease; }
.btn:hover .arw { transform: translateX(4px); }

.btn-ghost {
  background: transparent;
  color: var(--ink);
}
.btn-ghost:hover { background: var(--ink); color: var(--paper); }

/* ---------- header ---------- */

header.site {
  position: sticky;
  top: 0;
  z-index: 50;
  background: color-mix(in srgb, var(--paper) 88%, transparent);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 70px;
}
.brand {
  font-family: "Fraunces", serif;
  font-size: 1.32rem;
  font-weight: 500;
  letter-spacing: -0.01em;
  color: var(--ink);
}
.brand b { color: var(--accent); font-weight: 500; }
.nav-links {
  display: flex;
  align-items: center;
  gap: clamp(14px, 2.4vw, 34px);
  list-style: none;
}
.nav-links a:not(.btn) {
  color: var(--ink-soft);
  font-size: 0.92rem;
  font-weight: 500;
  position: relative;
}
.nav-links a:not(.btn):hover { color: var(--ink); }
.nav-links a.active:not(.btn) { color: var(--ink); }
.nav-links a.active:not(.btn)::after {
  content: "";
  position: absolute;
  left: 0; right: 0; bottom: -6px;
  height: 1.5px;
  background: var(--accent);
}
.nav-toggle { display: none; background: none; border: none; cursor: pointer; padding: 8px; }
.nav-toggle span { display: block; width: 24px; height: 2px; background: var(--ink); margin: 5px 0; transition: .3s; }

/* ---------- sections ---------- */

section { position: relative; z-index: 2; }

.pad      { padding: clamp(64px, 9vw, 130px) 0; }
.pad-sm   { padding: clamp(48px, 6vw, 84px) 0; }

.sec-label {
  font-size: 0.74rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-faint);
  margin-bottom: 1.4rem;
  display: block;
}
.sec-label .num { color: var(--accent); margin-right: 0.7em; }

/* ---------- hero ---------- */

.hero { padding: clamp(56px, 11vw, 120px) 0 clamp(48px, 8vw, 96px); }
.hero h1 {
  font-size: clamp(2.6rem, 7.2vw, 5.4rem);
  font-weight: 360;
  max-width: 16ch;
  margin-bottom: 1.6rem;
}
.hero h1 em { font-style: italic; color: var(--accent); }
.hero .lead { margin-bottom: 2.4rem; }
.hero-cta { display: flex; flex-wrap: wrap; gap: 14px; align-items: center; }
.hero-note { font-size: 0.86rem; color: var(--ink-faint); margin-top: 1.6rem; }

/* ---------- problem strip ---------- */

.problem { background: var(--ink); color: var(--paper); }
.problem h2 { color: var(--paper); font-size: clamp(1.7rem, 3.4vw, 2.7rem); max-width: 20ch; font-weight: 340; }
.problem .lead { color: #C9C0B2; margin-top: 1.4rem; }
.problem .kicker { color: var(--accent-hi); }
.problem .kicker::before { background: var(--accent-hi); }

/* ---------- two col ---------- */

.grid2 {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: clamp(32px, 6vw, 90px);
  align-items: start;
}
.grid2 h2 { font-size: clamp(1.9rem, 4vw, 3rem); font-weight: 350; }

/* ---------- deliverables list ---------- */

.deliv { list-style: none; border-top: 1px solid var(--line); }
.deliv li {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1.4rem;
  padding: 1.5rem 0;
  border-bottom: 1px solid var(--line);
  align-items: baseline;
}
.deliv .n {
  font-family: "Fraunces", serif;
  font-size: 1.1rem;
  color: var(--accent);
  font-variant-numeric: tabular-nums;
}
.deliv h4 { font-size: 1.22rem; font-weight: 400; margin-bottom: 0.3rem; }
.deliv p { color: var(--ink-soft); font-size: 0.97rem; }

/* ---------- honesty wedge ---------- */

.wedge {
  background: var(--paper-deep);
  border: 1px solid var(--line);
  border-radius: 3px;
  padding: clamp(34px, 5vw, 64px);
}
.wedge .big {
  font-family: "Fraunces", serif;
  font-size: clamp(1.5rem, 3.2vw, 2.3rem);
  font-weight: 350;
  line-height: 1.2;
  max-width: 24ch;
}
.wedge .big em { font-style: italic; color: var(--accent); }

/* ---------- for / not for ---------- */

.cols2 { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(24px, 4vw, 48px); }
.fcard { padding: clamp(26px, 3vw, 38px); border-radius: 3px; border: 1px solid var(--line); }
.fcard.for  { background: #fff; }
.fcard.not  { background: transparent; }
.fcard h3 { font-size: 1.3rem; margin-bottom: 1.2rem; font-weight: 420; }
.fcard ul { list-style: none; }
.fcard li { padding: 0.55rem 0 0.55rem 1.7rem; position: relative; color: var(--ink-soft); font-size: 0.98rem; border-bottom: 1px dotted var(--line); }
.fcard li:last-child { border-bottom: none; }
.fcard.for  li::before { content: "→"; position: absolute; left: 0; color: var(--accent); }
.fcard.not  li::before { content: "×"; position: absolute; left: 0; color: var(--ink-faint); }

/* ---------- price ---------- */

.price-wrap { text-align: center; }
.price-num {
  font-family: "Fraunces", serif;
  font-size: clamp(3.4rem, 9vw, 6rem);
  font-weight: 350;
  line-height: 1;
  letter-spacing: -0.02em;
}
.price-num small { font-size: 0.32em; color: var(--ink-faint); font-weight: 400; vertical-align: super; }
.price-vs { color: var(--ink-soft); max-width: 46ch; margin: 1.6rem auto 0; }

/* ---------- CTA band ---------- */

.ctaband { background: var(--green); color: var(--paper); text-align: center; }
.ctaband h2 { color: var(--paper); font-size: clamp(2rem, 4.6vw, 3.4rem); font-weight: 350; max-width: 18ch; margin: 0 auto 1.6rem; }
.ctaband .lead { color: #C5D2C9; margin: 0 auto 2.2rem; }
.ctaband .btn { background: var(--paper); color: var(--ink); border-color: var(--paper); }
.ctaband .btn:hover { background: var(--accent); color: var(--paper); border-color: var(--accent); }

/* ---------- footer ---------- */

footer.site {
  background: var(--ink);
  color: #B9B0A2;
  padding: clamp(48px, 6vw, 76px) 0 36px;
}
footer.site .wrap { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 40px; }
footer.site .brand { color: var(--paper); display: block; margin-bottom: 0.8rem; }
footer.site p { font-size: 0.92rem; max-width: 36ch; }
footer.site h5 { font-size: 0.72rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-faint); margin-bottom: 1rem; font-family: "Hanken Grotesk", sans-serif; font-weight: 600; }
footer.site ul { list-style: none; }
footer.site li { margin-bottom: 0.6rem; }
footer.site a { color: #B9B0A2; font-size: 0.94rem; }
footer.site a:hover { color: var(--paper); }
.foot-base {
  border-top: 1px solid #34302A;
  margin-top: clamp(36px, 5vw, 56px);
  padding-top: 24px;
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 12px;
  font-size: 0.82rem;
  color: var(--ink-faint);
}
.foot-base .disc { max-width: 60ch; }

/* ---------- page hero (inner pages) ---------- */

.phero { padding: clamp(56px, 8vw, 100px) 0 clamp(30px, 4vw, 50px); border-bottom: 1px solid var(--line); }
.phero h1 { font-size: clamp(2.3rem, 5.6vw, 4rem); font-weight: 350; max-width: 18ch; margin: 1.2rem 0 1.4rem; }
.phero h1 em { font-style: italic; color: var(--accent); }

/* ---------- programme weeks ---------- */

.phase { border-top: 1px solid var(--line); padding: clamp(28px, 4vw, 44px) 0; display: grid; grid-template-columns: 0.5fr 1.5fr; gap: clamp(20px, 4vw, 56px); }
.phase:last-child { border-bottom: 1px solid var(--line); }
.phase .wk { font-family: "Fraunces", serif; font-size: clamp(1.1rem, 2vw, 1.4rem); color: var(--ink); }
.phase .wk small { display: block; color: var(--accent); font-family: "Hanken Grotesk"; font-size: 0.72rem; letter-spacing: 0.16em; text-transform: uppercase; font-weight: 600; margin-bottom: 0.4rem; }
.phase h3 { font-size: 1.4rem; font-weight: 400; margin-bottom: 0.7rem; }
.phase p { color: var(--ink-soft); max-width: 60ch; }
.phase ul { margin-top: 0.9rem; list-style: none; }
.phase ul li { padding: 0.3rem 0 0.3rem 1.5rem; position: relative; color: var(--ink-soft); font-size: 0.96rem; }
.phase ul li::before { content: "—"; position: absolute; left: 0; color: var(--accent); }

/* ---------- about ---------- */

.story { max-width: 64ch; }
.story p { margin-bottom: 1.4rem; font-size: 1.1rem; color: var(--ink-soft); line-height: 1.66; }
.story p .drop { float: left; font-family: "Fraunces", serif; font-size: 3.6rem; line-height: 0.8; padding: 0.1em 0.12em 0 0; color: var(--accent); }
.pullquote { font-family: "Fraunces", serif; font-style: italic; font-size: clamp(1.5rem, 3.2vw, 2.2rem); line-height: 1.25; color: var(--ink); border-left: 2px solid var(--accent); padding-left: 1.4rem; margin: 2.6rem 0; max-width: 26ch; }
.founder-card { display: grid; grid-template-columns: 80px 1fr; gap: 22px; align-items: center; padding: 1.8rem 0; border-top: 1px solid var(--line); }
.founder-card .avatar { width: 80px; height: 80px; border-radius: 50%; background: var(--paper-deep); border: 1px solid var(--line); display: flex; align-items: center; justify-content: center; font-family: "Fraunces", serif; font-size: 1.6rem; color: var(--accent); }
.founder-card h4 { font-size: 1.2rem; font-weight: 440; }
.founder-card .role { color: var(--ink-faint); font-size: 0.86rem; letter-spacing: 0.12em; text-transform: uppercase; margin-bottom: 0.5rem; }
.founder-card p { font-size: 0.98rem; color: var(--ink-soft); }

/* ---------- faq ---------- */

.faq { border-top: 1px solid var(--line); }
.faq details { border-bottom: 1px solid var(--line); padding: 0; }
.faq summary {
  list-style: none; cursor: pointer; padding: 1.5rem 0; display: flex;
  justify-content: space-between; align-items: center; gap: 20px;
  font-family: "Fraunces", serif; font-size: clamp(1.1rem, 2vw, 1.4rem); font-weight: 400;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary .ic { flex: none; width: 26px; height: 26px; position: relative; transition: transform .3s ease; }
.faq summary .ic::before, .faq summary .ic::after { content: ""; position: absolute; background: var(--accent); }
.faq summary .ic::before { top: 12px; left: 4px; right: 4px; height: 2px; }
.faq summary .ic::after { left: 12px; top: 4px; bottom: 4px; width: 2px; transition: opacity .3s; }
.faq details[open] summary .ic::after { opacity: 0; }
.faq details[open] summary .ic { transform: rotate(180deg); }
.faq .ans { padding: 0 0 1.6rem; color: var(--ink-soft); max-width: 64ch; line-height: 1.66; }
.faq .ans p + p { margin-top: 0.9rem; }

/* ---------- book ---------- */

.bookcard { background: #fff; border: 1px solid var(--line); border-radius: 3px; padding: clamp(32px, 5vw, 60px); max-width: 720px; }
.bookcard h2 { font-size: clamp(1.8rem, 3.6vw, 2.6rem); font-weight: 360; margin-bottom: 1.2rem; }
.book-list { list-style: none; margin: 1.8rem 0 2.2rem; }
.book-list li { padding: 0.6rem 0 0.6rem 1.8rem; position: relative; color: var(--ink-soft); border-bottom: 1px solid var(--line); }
.book-list li::before { content: "✓"; position: absolute; left: 0; color: var(--green); font-weight: 700; }

/* ---------- reveal animation ---------- */

.reveal { opacity: 0; transform: translateY(22px); transition: opacity .8s ease, transform .8s ease; }
.reveal.in { opacity: 1; transform: none; }
.d1 { transition-delay: .08s; } .d2 { transition-delay: .16s; } .d3 { transition-delay: .24s; } .d4 { transition-delay: .32s; }

@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* ---------- responsive ---------- */

@media (max-width: 860px) {
  .nav-links {
    position: fixed; inset: 70px 0 auto 0;
    background: var(--paper);
    flex-direction: column;
    align-items: flex-start;
    gap: 0;
    padding: 10px var(--gutter) 24px;
    border-bottom: 1px solid var(--line);
    transform: translateY(-120%);
    transition: transform .35s ease;
    box-shadow: 0 20px 30px -20px rgba(0,0,0,.25);
  }
  .nav-links.open { transform: translateY(0); }
  .nav-links li { width: 100%; }
  .nav-links a:not(.btn) { display: block; padding: 14px 0; border-bottom: 1px solid var(--line); width: 100%; }
  .nav-links li:last-child { margin-top: 14px; }
  .nav-links .btn { width: 100%; justify-content: center; }
  .nav-toggle { display: block; }
  .grid2, .cols2, .phase, footer.site .wrap { grid-template-columns: 1fr; }
  .founder-card { grid-template-columns: 64px 1fr; }
  .founder-card .avatar { width: 64px; height: 64px; }
}

/* ---------- floating book-a-call popup ---------- */
.callpop{
  position:fixed; right:22px; bottom:22px; z-index:120;
  width:min(330px, calc(100vw - 36px));
  background:#fff; border:1px solid var(--line); border-radius:10px;
  box-shadow:0 22px 50px -20px rgba(26,22,19,.45);
  padding:20px 20px 18px; transform:translateY(140%); opacity:0;
  transition:transform .55s cubic-bezier(.2,.8,.2,1), opacity .55s ease;
}
.callpop.in{ transform:translateY(0); opacity:1; }
.callpop .close{
  position:absolute; top:9px; right:11px; width:24px; height:24px;
  border:none; background:none; cursor:pointer; color:var(--ink-faint);
  font-size:20px; line-height:1; border-radius:50%;
}
.callpop .close:hover{ color:var(--ink); background:var(--paper-deep); }
.callpop .pk{ font-size:.66rem; font-weight:600; letter-spacing:.18em; text-transform:uppercase; color:var(--accent); display:block; margin-bottom:.5rem; }
.callpop h4{ font-family:"Fraunces",serif; font-size:1.18rem; font-weight:420; line-height:1.15; margin-bottom:.5rem; }
.callpop p{ font-size:.88rem; color:var(--ink-soft); line-height:1.5; margin-bottom:1rem; }
.callpop .btn{ width:100%; justify-content:center; padding:.78em 1em; font-size:.9rem; }
@media (max-width:520px){ .callpop{ right:12px; left:12px; bottom:12px; width:auto; } }
@media (prefers-reduced-motion:reduce){ .callpop{ transition:none; } }